The primary focus of this business is the development of explainer videos for business clients. 80% of the revenue has come from the production of explainer videos and 20% from the development of websites. Major clients have included Google and Pioneer.
An explainer video can best be understood by looking at what they do, how they work, and the results they can produce.
When Dropbox was first launched, they hit a wall and couldn't grow their business at the rate they wanted. They had a challenge of converting visitors that hit their home page into customers. The reason was because no one understood their service. The average customer did not understand the benefits of their software. Somehow they came up with the idea to create a short video that condensed all the tech terms and hard to chew information into an easy to understand, fun and enjoyable video.
This one video skyrocketed Dropbox to acquire 50 million customers, raise gobs of funding and lock in a 4 billion dollar valuation. Dropbox got so much press and so well known and so successful that Steve Jobs offered to buy them out.
These explainer type of videos have far above average conversion rates and can be used as extremely powerful marketing and brand building tools.
Key Assets & Highlights:
- The development of explainer videos is a highly profitable niche business.
- 80% is pure profit
- The explainer video quality is on par with the competition which charge 5x more than this business. (real potential to instantly increase prices)
- The explainer video staff are experts in their work and need minimal oversight.