The Business is an established and profitable niche health industry distributor of various health industry supplies with a focus on ''massage and spa therapy'' products. The Business has successfully differentiated itself by focusing on the growing ''health'' segment of the traditional ''beauty'' market, offering clients an inspired collection of leading body care products. The Business has developed an excellent reputation with its loyal repeat customer base who appreciate the unique quality product selection, reasonable prices and exceptional customer service. The majority of the Business' sales are concentrated in Winnipeg and excellent sales growth opportunities exist through the development of complementary products and e-commerce strategy.