English Language Travel Publication
Location Thailand
Asking Price Range < $250K
Gross Revenues $200000
Net Profit / Cash Flow $100000
Cash Flow Type Sellers Discretionary Cash
Seller Finance Not Disclosed
Year Established 2001
Number of Employees 6 - 9
Relocatable Not Disclosed
Number of Employees 6 - 9
Real Estate Leased
Reason for Sale Publishing suspended due to cash flow situation.
Description A new magazine became a trailblazer for independent travelers of all ages in SE Asia. Started on a shoestring, the publication built up a global readership with its sexy blend of humor, crime, adventure travel, offbeat destinations and debauchery on the road. While many attempts have been made to emulate it, the magazine has managed to gain international praise from such big-name publications as National Geographic Traveler, The Independent daily in the UK and Hong Kong's South China Morning Post, which lauded it as the voice of a new generation of travelers. It has been recommended by most of the big travel guides such as Lonely Planet and Rough Guide, among many others.
After establishing a Thailand-wide distribution network through one of Bangkok‹¨«s largest publishers, while attracting subscribers from around the world, the magazine has also made inroads in Singapore and Hong Kong through another strategic distribution agreement. In October of 2005, the magazine set their sights on gaining even more international appeal and exposure and underwent a major facelift as well as other key changes which has given it the current form recognizable by many readers and advertisers alike.
As the co-founders are moving on to other projects, they are now offering the magazine for sale. Amongst the assets included in the sale are the magazine brand and rights, extensive databases of advertisers and contacts, an impressive list of freelance photographers and writers, 20,000+ images of SE Asia and elsewhere, several hundred stories, listings, a distribution network for Thailand, Singapore and Hong Kong, along with some highly experienced staff if required. The asking price is 4 million baht or approximately five month's gross income.
For publishers looking to add another title to their portfolios, travel websites in search of content and contacts, those looking for a flagship to launch a fleet of publications, this is truly an excellent opportunity.
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