Luxury Eco - The Next Big Thing
Location New York,United States
Asking Price Range $2.5M - $5.0M
Gross Revenues $300000
Net Profit / Cash Flow $300000
Cash Flow Type EBITDA
Seller Finance Not Disclosed
Year Established 2005
Number of Employees 1 - 3
Relocatable Not Disclosed
Number of Employees 1 - 3
Real Estate Owned
Reason for Sale Growth capital.
Description Charmone is a cutting-edge luxury footwear company that creates high-fashion women's shoes using only environmentally-friendly, animal-safe materials. ''Green'' marketing is everywhere, and Charmone is in the unique position of being the only '~accessible luxury' dress shoe company capturing this market. First to market advantage has enabled the company to gain enormous media coverage in its first year in business, including features on The Today Show, InStyle Magazine, Style.com (online home of Vogue magazine), NY Times and CNN Money, just to name a few.
Investment level sought: $3 to $5 million.
Based on the current operating plan (with or without outside investment), the company is on track to break even in mid-2008 and will show profit by end of 2008. Outside investment is sought in order to capitalize on opportunities and secure the company's position as the market leader.
Use of Proceeds:
- Marketing: expand marketing efforts with professional PR firms and targeted celebrity outreach on both coasts and targeted online advertising.
- Sales: begin expansion into European markets through distributors. Increase sales presence in the US market.
- Product development: build on well-received product line with evergreen offerings that can be sold year-round to provide a consistent revenue stream. Expand offering to include handbags and other accessories. Develop eco-friendly materials that are exclusive to Charmone.
- Partnerships: explore partnerships/licensing deals with other '~green' designers and stores.
- Funding is expected to cover at least 2 years of costs, after which the company should be self-sustaining based on revenues. Costs can be scaled up or down as needed in accordance with revenue growth.
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