Mobile food companies represent one of the few growth sectors for the food & beverage industry (forbes.com/sites/investopedia/2012/09/27/the-cost-of-starting-a-food-truck/). Baltimore county has it's fair share of proprietors, however none has addressed the market need by targeting the highest margin food category, breakfast. Additionally, by adding the new ''mothership'' concept to the business model, the marketing reach and market penetration has an advantage of it's competition. Mothership Model: inc.com/magazine/201309/burt-helm/dashed-delivery-service-focuses-on-speed.html