This designer backpack, importer and distributor with offshore manufacturing exudes character and high growth potential as the founder launched it as an enjoyable side business, however, witnessed it gain traction and now wants to allow another party with industry passion to realize its tremendous growth potential. While the business is operated out of a small portion of an existing Los Angeles warehouse, it could be a home-based enterprise and relocated to virtually anywhere.
Asking Price $120,000
All of the business's furniture, fixtures and equipment will be included in the sale. The bulk of the company's assets include its design, customer base, website and existing goodwill, as well as its inventory that will be sold at cost at close. They maintain approximately 16 Sku's, however they have been sold out of their most popular ones in recent months.
The designer backpack / handbag industry may be a fairly competitive one, however this company's product is unique and has gained so much initial success that wholesale and retail demand now exceeds the seller's remaining inventory. As such, they seek to divest prior to ordering more inventory (which may have a 90 day lead time, with a 500 unit minimum) and re-engaging in the company they have operated as a side hobby 10 hours per week.
New owners will seek to start to build inventory in the most popular designs, which they have run out of, and then heavily market this firm to the wholesalers nationwide, as major big box clients (along the lines of a Macy's) have sought large inventory orders that the firm could not fulfill. They will also wish to engage in pay per click advertising, public relations, and buy site placement (e.g. Ebay, Amazon, etc.) to simultaneously retail directly at twice the wholesale margins. Current management did hire commissioned sales representatives, which a new operator should do as it they were highly successful.