General overview: unbiased gambling directory operating with self-developed iGambling sites estimation tool (Site Rank). Main assets: about 3 000 gambling operators (sites) cards, more then 10 000 games cards; immense content base; strong community. All these assets are the right way of directing traffic to needed sites providing leads i.e. profits. Besides, GamblingGates.com operates contacts of about 250 leading online gambling companies and exclusive partnership conditions with leading affiliate program providers.
Main profit sources: direct advertising campaigns, affiliate programs, content publications, sponsorship.
Web technology: Microsoft .NET.
Build-in (additional) software/tools: advanced CMS tool (directory, content), community management tool, spider on affiliate programs, advanced search functionality (search on directory, content, community), rating tool (Site Rank), funny messages tool, e-card tool, newsletter sender, Gambling Toolbar software and database, advanced ad management tool.
Other assets: opt-in database of 50 000 e-mails.
Future prospects: during the last year, company's efforts in promoting GamblingGates.com added up practically to none as the company concentrated on other activities. However, with the right approach to promotion and sales site's possibilities to increase its revenues is practically limitless.
Administration costs: depends on operating company (could be calculated for definite case).
Purchase procedure: through Escrow.com.
Asking Price: $295,000.
Traffic sources (magnitude falling):
search engines (Google - 42%, Yahoo! - 18%, MSN - 5.5%), direct visits - 15%,
Gambling Toolbar users (do not count as unique portal visitors)
Traffic distribution: New / returning visitors: 88% / 12%.
Number of generated monthly leads: 30-40.