Start-up territory for successful lifestyle magazine targeted to boaters. Publication emphasizes ways to enjoy boating in San Diego. Concept is based on a successful magazine in Long Island that targets readers who are seeking interesting places to visit with their boats, new and fun boating activities, etc. It does not have articles about boat maintenance or fishing. Buyer will be responsible for selling ads while parent publisher produces content, designs and prints the magazine. Also includes a website that coordinates with the magazine. No publishing experience or writing skills required.