IN2IT offers two franchise businesses for sale for the price of one. This is the only retail nuitrition store and gym franchise under one roof, with a high return - low investment franchise. The sports nutrition & supplements industry is highly fragmented with online and offline competitors of all sizes including large chain stores and small independent stores. IN2IT Nutrition & Fitness has differentiated itself based on its combination of nutrition and sports supplement products and fitness training under one roof, knowledgeable nutrition coaches, wholesale pricing, exclusive products only available in IN2IT franchise stores, and the flexibility of offering customers a wide variety of personal training programs and regimens. You actually receive two franchises for the price of one! IN2IT Nutrition & Fitness Differentiation From the Competition The major difference between IN2IT Nutrition & Fitness and all other competition can be summed up rather succinctly. No other company-owned or franchise retail store nutrition chain includes a combined gym facility offering personal fitness training, weight training, and cardio boxing, kickboxing and MMA training. Conversely, some gyms do offer nutritional products and sports supplements. However, the International Health, Racquet & Sportsclub Association (IHRSA) stated in its 2009 Profiles in Success Report, "2/3's of all fitness clubs offer nutritional products. The irony is that nutritional sales only amount to 3% of club gross revenue." The reason most gyms fail at selling nutritional products is that the employees are not sufficiently trained in nutrition. The other reason that most gyms fail is that the compensation incentives offered to gym employees usually concentrates on selling gym memberships and not nutritional products.