Since 1999, Gameday Sportswear has been a part of the sporting apparel industry in Oklahoma. Located in Quail Springs Mall and Shawnee Mall, Gameday is Oklahoma owned and operated and primary customers include the University of Oklahoma and Oklahoma State University fans, students, and alumni.
Aggressive marketing strategies such on-site radio broadcasts with Sports Animal and guest appearances from Dallas Cowboy head coach, Barry Switzer, and 2000 Heisman Trophy candidate and star OU quarterback, Josh Heupel have given Gameday a strong reputation for being the place to go to find the most current sports apparel. Highly visible, convenient, and popular locations also raise the potential for greater profitability during peak season with steady traffic during off-season.
Gameday carries men's, women's, and children's apparel, mugs and glasses, golf club head covers and towels, quality jewelry, and various souvenirs and team-pride decorations for the local sports enthusiast.