This west coast web-development, marketing, and software company, founded in 2000, has developed a loyal long-term client base of medium to large companies in a very attractive vertical market who appreciate this company's excellent service, industry expertise, and set of proprietary marketing software products.
From 2009 to 2013 the business' average annual sales growth rate has been over 18%, and its EBITDA margins are more than 50% higher than the industry. The margins have been achieved through efficiency, software, and other ways of containing costs, not high prices. Because of this, the company's products and services are priced very competitively, so there may be an opportunity for increasing prices without adversely impacting marketability.
The business has managed its growth by not taking on all of the business that it could, and primarily targeting clients in a specific industry and of a certain size.