PRICE INCLUDES $450K IN INVENTORY. This well-established Ecommerce business is a unique, high potential growth Etailer of trendy, branded Footwear with a product mix that consists of about 50 footwear brands centered around comfort, lifestyle, and well-being. The business also carries a large selection of accessory brands, socks, handbags, shoe care, & accessories. Owners have developed a unique collection of well recognized international brands reflecting the latest footwear fashions & trends. The Company has a great reputation and a loyal following from a large customer base, with a database of 80k email addresses for E-marketing, and 175K mailing addresses.
This business has a very robust presence on the web, with web-generated revenue of $1.15MM, an Online ECOM footwear network with 75 brands, and about 60 strong URLs. Business operations are robust, with company vehicles engaged in sales events and promotions, a warehouse for product distribution & online management, and custom software & shopping cart system.
The client base consists of people of all ages with a core shopper being female between the ages of 24-44 who is married, college educated, and has kids. Shoes sales include the whole family including all ages and a kids department. Geographically, 80% of sales are generated in the US, and 20% of sales are international (Example being Netherlands, UK, Russia, and around the world). There is a strong online presence in the sheepskin footwear category specializing in many sheepskin footwear brands including domestic and international brands. There is a great opportunity for expansion with better internet marketing, and better conversion of traffic to sales.
The reason for the Company's success lies in its unique strategy and ability to execute. It carries only high value branded shoes with strong distribution restrictions (a strong barrier to entry for current and future competition) and with strong trendy consumer recognition.