This is an online cooking competition like Top Chef and Masterchef. The difference being that it's more head to head competition without elimination rounds. The show can build its base online and then branch into cable TV and syndication later when the brand is more recognizable.
How we make money from this aside through advertising during the program, we make money through merchandising by selling branded Chef Supreme products that are promoted by the series. Fans of the show are the base consumers for all products but everything we sell can be sold as regular products too (sauces, cookware, clothing, etc.) to a general public unfamiliar with the series. The fan-base is the core of our revenue stream which allows us to produce merchandise later for non-fans. It costs $60,000 to launch this within 3 months.