This business was created in 2003 and is one of the top privately owned and operated maternity clothing online boutiques selling premium designer apparel and diaper bags. The retail store was opened in 2007 and has no major competition in the large market share of maternity apparel in the NW OKC metro area. The retail store is located in a premium location adjacent to a large shopping mall and is set up to carry additional lines which will allow for growth in other areas such as baby apparel and accessories. This business has a very strong online presence that is expected to grow even more in 2015. Like the retail store, the online store is also set up to be able to branch into other theme related areas such as baby apparel and accessories. This store can be a 1-2 person operation if run efficiently. Low operating costs and tremendous potential, especially for those who excel in marketing.