Background - Started in 2003 - Published twice monthly on Thursday - Average print run 12,000; Average page count 32 pages - Columbus Jewish Population-est. 22,000 - Content 60%, advertising 40% - Independent - Website: thenewstandard.com Distribution - Over 7,000 are mailed directly to Jewish homes and businesses as bulk and individual requesters - Additionally controlled bulk distribution to 155 location - Circulation Verification Council Publication Audit company - 2 separate office rooms - Internet DSL - Wired network & Wireless network - Vodi phone system with voicemail - 3 phone lines - 4 Printers (B&W & color) - 5 workstation computers - 2 laptops - 1 design station with Adobe Creative Suite 2.0 - 1 File and network server - 1 year subscription to 10 user license of CRM software (salesforce.com) - 6 Steelcase Cubicle units in two office spaces - Furnished lobby space New Media Development - Website developed with all content from inception already online - Joomla Content management system - 1,800 email addresses - Email newsletter - Online Calendar - Own domains, OhioJewish.com, ColumbusJ.com and tnscolumbus.com Strong relationship with Jewish Community - Columbus Jewish Federation exchange of lists - Columbus Jewish Center - Co-sponsorship opportunities. - Columbus Jewish Foundation - Exec. Dir. Once member of board - Melton Center for Jewish Studies at The Ohio State University - Broad community acceptance Community growth - The Jewish population in Columbus Ohio had a 41% growth rate. - According to the Columbus Ohio Community Study of 2001, the Jewish population was 22,003 contrasting the population of 15,600 in 1990. Revenues - $40,000 in receivables outstanding 70% under 40 days - 24% growth in revenue from 2007-2008 Potential new revenue streams - Undeveloped classified ad section - Website developed and ready for online advertising - In paper Special Sections - Quarterly magazine