Niche magazines continue to prosper and grow in popularity even as print newspapers continue to suffer from declining readership. The near instant proliferation of news over the Internet and Cable News Channels have made it all but impossible for standard publications focused on current events and news to remain current and competitive. However the popularity of niche magazines with known critics and journalists, whose opinions are focused on narrow fields of interests with large enthusiastic vertical audiences, still hold a strong appeal and following to its readers.
There is a certain timelessness about the successful Niche Publications. The research and in-depth coverage make the content a continued resource, thereby giving its advertisers a highly extended shelf life often measured in years, and is therefore a strong competitor for advertising dollars. The ability to appeal directly to a luxury specialty target audience is an ideal method for laser focus advertising, delivering a message that readers want to hear.
This well-established contemporary art magazine is dedicated to collectors, museums, galleries, artists and art enthusiasts. The prolific growth of art fairs, astronomical auction sale prices and the amount of college graduates graduating with art degrees, helps flame this growing market. The Magazine delivers features, artist profiles, exhibition reviews, regional art spotlights, collector profiles, and other information relevant to the art world. The extended shelf life and archive value of the magazine is clearly demonstrated via the demand for single copy re-sales of previous issues.
The magazine is placed nationally in bookstores, and has a stable of some of the most well known and respected writers and critics in the region-garnishing a lot of cloud and influence in the industry. Although the magazine has been consistently profitable, the current owner, who is distracted by multiple businesses, acknowledges that he has not expended...