This gem of a shop is housed in the Coconut Marketplace which provides a large amount of daily foot traffic. The store is brimming with an eclectic mix of unique treasures, both contemporary and vintage clothes, Hawaiiana, art, collectibles, and furniture. The store's target market is all visitors to the island, kamaaina women ages 25 and up. They typically see mostly women ages 35 - 70, professional or retired with disposable incomes as well as 2nd home owners (part-time residents). Numerous guide books and travel magazines as well as Architectural Digest and the New York Times travel section have bestowed glorious descriptions and recommendations about Bambulei to their millions of readers. As a result, this has proven to be the best advertising for Bambulei and continues to this day.