The company was founded in 2008 by a father and son team keen to enter the motorcycle industry in a family owned and operated venture. In the next few years, the company underwent several major changes. In 2009, the company added two popular European motorcycle franchises to its dealership and shortly thereafter, consolidated operations into one location in order to better serve its market in a more cost efficient manner. During this same time, the company purchased two very successful e-Commerce ventures, helping it become one of the Southeastern USA premier motorcycle dealerships.