Advertising Agency
Location Illinois,United States
Asking Price Range $2.5M - $5.0M
Gross Revenues $49943321
Net Profit / Cash Flow $691113
Cash Flow Type Sellers Discretionary Cash
Seller Finance Yes
Year Established 1996
Number of Employees 6 - 9
Inventory 0
Relocatable No
Number of Employees 6 - 9
Real Estate Leased
Training Yes.
Reason for Sale Retirement of partner.
Description This full service Illinois based advertising agency, which focuses on direct response and sales promotion programs, had its first $5 million dollar year in 1999 and crossed the $1 million dollar gross profit line in 2002. Expertise is proven in cable television, direct mail, newspaper inserts, and direct distribution with growing attention to e-marketing as well. The agency comprehensively understands, develops, and manages national, regional and local trading area campaigns. Clients are derived from a mix of retail, franchise, and consumer businesses. Two recent contractual relationships in the Mature Market arena have provided access to additional revenue opportunities and agency exposure. There is one key account that has been with the agency since inception and contributes approximately 20% of revenue, while the top three combined score at + - 36%. The gross margin is being pushed upward with the addition of more fee-based billing and is expected to top the 2005 year end number of 19.6% in 2006.Typically the agency bills 18-24 accounts per month. Of the six full-time employees, the younger of the two partners runs the agency and produces roughly 60 + % of the billings. The motivation for this transaction is being driven by the desire to grow billings, offer potential clients more creative development options, deepen sales staff, and finally by the older partner's desire to begin the transition out of the agency. With that in mind the owners are willing to entertain a deal structure that would satisfy these objectives Contact for more information on this Advertising business for sale.
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